Pop & Play Sensory
Brief
Pop & Play is pop up ‘Tuff’ Trays – taking the concept of traditional large bulky ‘Tuff’ trays, and making them fold for compact easy storage, transport and play. They’re after branding that resonates with their fun brand.
Brand Mission
We make play easy & fun! Pop & Play wants to communicate the idea of fun, playful and imagination.
Target Audience
Children & Young families, who recognise the importance of play for creating both childhood memories and developmental opportunities.
